Having a blog is no longer something odd for most people. In
fact, the number of bloggers grew significantly over the last years. Therefore,
the competition on the market is incredibly strong. You can no longer be good
enough. Unless you create content which makes the readers read every single
detail of it, you won’t make it in this niche.
So, what every blogger aims for now is crafting the content
which will be truly outstanding. The only question remaining here is how one
can do this. There is no one answer to it, but we have crafted a list of useful
tips which will make your content brilliant.
So, save these recommendations and apply them to your
writing. You’ll see that excellent blog posts are something you can do.
How to craft perfect articles for your blog
1) Identify your audience.
It might sound like something irrelevant to your blog, but
the thing is that each post must be written with a very particular audience in
mind. Writers must figure out what their audience loves, hates, believes in, or
pursues in life. When knowing these facts, they can compose pieces which will
stimulate a unique visitor to become a regular of the blog, and finally a
customer.
Besides, if you know what they want, it’ll be easier to
write texts which will answer their questions of why they need your product
right now. It’s a key to successful business growth, so study your target
audience.
2) Make the website user-friendly.
Everything on one’s website must be simple and
self-explanatory. Thus, as soon as a visitor clicks on a link to your site and
goes to the home page of your blog, they should know where to go to get your
contacts in case they have questions they want to be answered as well as a list
of the latest topics you elaborated on in the blog.
When it comes to subscription, it must appear on the screen
in some bright colors to draw attention and be short not to bore users to death
with a long list of questions.
3) Keep it short.
The text you are working on does not have to be long. If you
can make it short, do it. Unfortunately, the writers forget that the audience
does not have time to read long chunks of information. They prefer lists or
other forms which allow the audience to acquire new information in a short but
efficient manner. So, whenever there is something that you can cut out without
changing the meaning and message of your article, it should be left out.
4) Watch your language.
One of the secrets people might forget about is the language
they use here. It’s better if the language one uses when writing is good and
proper but not too inflated. Always aim to speak in a way which is acceptable
to your audience. Think of how you would talk to a customer in real life and
use the same language for your blog. Let it be in the form of a conversation,
as it makes everything sound more natural.
5) Add more links.
We don’t mean just any links but rather links to other pages
of your blog. Select proper anchors and add hyperlinks to them, so that when
readers find an article interesting or want to learn more about a particular
subject matter marked in an anchor, they can easily do it right on the page.
They say that adding links can decrease a bouncing effect and increase the time
a user spends online. So, don’t lose such an opportunity and use every chance
you have to encourage readers to stay and read more.
6) Divide it into smaller parts.
Every blog platform has its own peculiarities but depending
on the width of the screen, you should adjust the paragraphs and make them
shorter. In fact, different bloggers say different numbers but on average an
article written correctly should only contain about five lines in each section
and lines should be less than eighty symbols. When taken seriously, these
numbers can change the whole experience of blogging.
7) Use keywords.
A lot of users have no idea that you are running a blog with
the information they need. So, you have a chance to find such users by adding
more keywords to the texts. Thus, when going online and searching for some
particular subject, they will end up getting a link to your blog. There are
special tools which help you generate keywords and most of such tools are free.
The only task you will be left with then is inserting such words and phrases
into your text in an efficient and natural way. But the time you spend on it is
a time well-spent, as keyword rich articles get more views.
8) Show, don’t tell.
You are probably familiar with this principle: you should
not simply state some facts but rather paint a picture using the words. The
principle behind this is simple: you should focus on involving all five senses
your readers have. For instance, if you are describing some situation, don’t
merely state some facts but add details connected to one’s hearing, smell,
sight, touch, and taste. Thus, readers will walk in your shoes and get a better
perspective of what it was like to be there.
9) Only choose engaging topics.
There is no chance people will read the information they are
not interested in. So, put yourself in readers’ shoes and write about things
you would want to hear about. Besides, we strongly recommend you not using
themes which only come in two colors: black or white.
There must be room for
discussion, so rather opt for something people might have different opinions
about. And from the beginning make sure you stated your position clearly and
encouraged other people to have a discussion with you right after they hear out
all of your supporting arguments.
10) Craft catchy headlines.
Think about it: every day we get to see so much information,
but we cannot familiarize ourselves with all of it, as it might be detrimental
to one’s mental health. Moreover, we don’t have that much time. That is why we
normally select only information we find important. How do we identify whether
we want to read something or not?
Right, we figure that out from a headline of
each individual article. So, instead of choosing some vague title for your next
blog post, select something brilliant and catchy. Think of what might make
readers interested in reading the whole piece and make it your headline.
11) Add more visual materials.
People tend to like pictures, Infographics, and videos more
and more these days. We explain it with the fact that they have to absorb so
much data each day that not being able to take it anymore, they opt to watch a
video rather than to read an article. For instance, watching a video is easier,
and takes almost no effort to deal with while reading might take more time. So,
to draw more traffic to content on your blog, add visuals.
12) Make it flow.
There is another thing writers must take into account to
increase the quality of their texts. This thing is called “readability.” To put
it short, it is a complex of the pace an average reader has when reading it as
well as the level of complexity of a piece.
It is better to keep your text
simple without using obscure words or phrases an average visitor won’t
understand. Besides, it is always better to use short sentences instead of
long, complex ones. So, we are not saying that you should talk like a first
grader in your articles. However, you should consider turning difficult things
into simple words and phrases.
13) Use professionals to edit your posts.
If you work hard enough on each piece, the chances are that
you might get so used to your style and common mistakes that your brain will
ignore them altogether. However, when one seeks professional help here, people
who have the qualification in this area and see this text for the first time
can fix errors in no time.
Nevertheless, if you don’t want to pay for such services,
you can always use technological solutions like Grammarly for this purpose or
ask your friends for help. It does not matter what you opt for, have someone
else edit and proofread it for you.
14) Call to action.
You should always make an ending of a piece vivid and
memorable. There are several options how one might do that. You might call
readers to a particular action regarding the information just learned or ask
them a question which will guide their thoughts in a particular direction.
Whatever you choose, don’t lose a chance of persuading the readers for the last
time in the end.
We hope that you will find these tips helpful. They’ve
helped so many bloggers that we are sure that they can bring your writing to a
new level. So, save them and let us know how they work for you!
