Top 3 Ways Facebook Advertising Impacts Your SEO Results

While many webmasters and search engine optimization expert agree on the importance of social signals with regards to search engine ranking, there is no universal agreement as to how social signals influence ranking. And for good reason.

Advertise on Facebook

There is no way of understanding how much weight Google, Bing, and other search engines place on social signals unless you have access to the PageRank algorithm.

Nonetheless, it is common knowledge by now that social signals do play an important role in search engine optimization.  An effectively optimized social media strategy will play a role in improving your ranking on search engines.

Herein we are going to explore the top three ways Facebook ads influence the performance of your SEO efforts. Even though the vast majority of marketers use Facebook with the end-goal of selling products, there is more to Facebook advertising than trying to sell your products. You can use it to shore up your SEO efforts.

Shores Up Your Link Building Efforts

Link building is the cornerstone of search engine ranking. While there are many different rank signals, the link profile to any website is a critical component in as far as ranking is concerned. Considering that PageRank (Google’s ranking algorithm) essentially considers every backlink as a vote of confidence, the more high-quality backlinks a web page has, the better it will perform in SERPs.

You can use Facebook ads to naturally improve the links to your web pages. When you craft high-quality content and make use of a highly effective social media strategy including Facebook ads in your content marketing efforts, you not only increase the traffic to your website but improve the possibility of attracting new natural backlinks.

For starters, Facebook provides a great deal of highly accurate personal data which includes age, location, gender, interests, and much more. You can use this information to target a specific demographic that is more likely to resonate with your content.

This increases the possibility of your audience interacting with your posts and, therefore, your content. In turn, you increase the chances of getting social shares, likes, and more importantly, with regards to SEO, backlinks to your website.

 With an increase in the number and variety of backlinks to your website, you improve the performance of your web pages. Although this is a relatively convoluted means of obtained backlinks to your website, it is effective.

Improves Your Brands Visibility Which Improves Your SEO Performance

Talk with any SEO expert, especially those with a penchant for white hat SEO, and he or she will posit that strong brands tend to perform better in their SEO efforts. Consider this, the main function of any search engine is to provide the best search results possible.

As such, search engines will place an emphasis on ranking authoritative brands high as they are considered popular and renowned when compared to little-known brands.

You can use this knowledge and Facebook ads to your advantage to improve the performance of your SEO campaign and brand. For instance, instead of just using Facebook ads for lead generation and sales advertising, you can create ad campaigns to engage with your audience.

As mentioned above, you can implement highly targeted campaigns using Facebook. Such campaigns will not only increase interest in your brand on Facebook but they will inadvertently strengthen the social signals such as shares.

This has a positive effect on the visibility of your brand on Facebook, helping you attract more traffic to your website. Furthermore, the social shares and other related social signals improve the standing of your brand among the search engines as they increasingly view your brand as a major brand.

With time, your brand becomes synonymous with authority in your niche, allowing your website to rank better in the SERPs much easier and faster.

Upon your web pages attaining high ranks on search engines, you further improve your brand’s visibility on search engines. As such, you can grow your brand visibility quite easily not only on Facebook but also on Google by simply using Facebook ads.

You Can Leverage Facebook Advertising To Rank Your Facebook Page In Google

Have you ever searched for a keyword and found Facebook pages among the results? This is a clear indication that Google does pay attention to these pages. This is especially the case with branded keywords.

When people search for content and find Facebook pages in amongst the top ten links in search engine results pages, they tend to explore the pages owing to the common perception that a social profile will help you attain a more intricate understanding of a company.

When a social media profile performs exemplarily well and attract strong social media signals (shares and engagement), Google takes note of these activities and, therefore considers this as a strong indication of a strong brand.

When the search engines track sustained performance in as far as social signals are considered, the search engine goes ahead and ranks your Facebook page, usually along with your website page.

This improves your SEO performance which increases your brand visibility and overall traffic to your assets, both the website and Facebook page.

With the information above from, you can use Facebook ads to reach out to more of your target market, interact with them, and thereby increase your social signals. Facebook offers a unique opportunity for brands to interact with their clients and customers.

Instead of just using Facebook ads to sell products, you can promote your content that is not only entertaining but also uniquely educative. This will increase your interaction with your audience, strengthen your social signals.

It is little wonder that more and more businesses and brands a using Facebook ads to promote content rather than use Facebook ads purely for products sales.

In Conclusion

These are some of the benefits that businesses can accrue from implanting strategic and effective Facebook ads (and many of them are).

You can boost your organic ranking on major search engines by simply going the ‘engage your audience’ with your ads instead of trying to sell to Facebook users, who for the most part are not interested in making purchases when they are using the platform.
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RummyCulture - Where India Plays Rummy

We humans would go to any extent to find a way to kill time. One of the most preferred options to do so is playing games especially the online multiplayer ones. We won’t mind playing games for countless hours provided they are interesting. 

Even though the internet is bombarded with such games, there are very few that are worth your time. Recently, while I was searching for some decent online games, I stumbled upon “RummyCulture’. After trying it out, I can safely say that it is one of very few online rummy games that are worth playing. 


Before you get all sceptical, let me make it clear by saying contrary to what most Indians believe, rummy is totally legal in India. The Supreme Court of India has declared rummy as a game of skill and is completely legal, as it solely depends upon the player’s strategy and not on chance. 

And, we Indians have always been huge fans of rummy, so much so that we have our own variation of rummy which is called Indian rummy. A crossover between 500 rummy and gin rummy, this game slays time like it’s a piece of cake.

About RummyCulture

RummyCulture is a pretty famous online rummy platform that was launched in 2017. Since its release, it has managed to gain over one million active rummy players. RummyCulture is an online rummy platform where players can earn real cash. 

Once downloaded, you can just sign in to your account and can start playing with the million of existing rummy players. The thing that separates RummyCulture from the other online rummy games is also what makes it great, its constant efforts to provide seamless and safe online platform to all its players across India. 

How to play

RummyCulture makes it very easy for someone to play rummy online. You can either play the game online on their official site or can download the Android app from their site. Now, you have to sign in with your account and fill some required information to get started. 

RummyCulture advice its online players to first learn the rules of the online rummy game, which they can do without investing any cash. To get well versed with the game, you can try your hand at practice matches which do not require any cash in the RummyCulture wallet. 

How to Play Rummy Game Online

After regular practice, once you have managed to master the game, you can start playing in cash contests too. Just like a real rummy card game, this online game also helps its players develop some amazing strategies and secure some amazing cash prizes. As a result of regular practice, I have heard some people have won upwards of Rs 10000 in the game. 

How to make a cash withdrawal

RummyCulture promises safe and secure online cash withdrawals to its players. And, if you are one of those who likes to take care of your withdrawals only on your weekends, you can do that too. Basically, you can request your withdrawals on any day, be it Sunday or a bank holiday. 

If you send your withdrawal request before 3 p.m IST, then you will get the money deposited on the same day. And, the minimum withdrawal request that you can generate is just Rs 200.


While there are so many online rummy games available on the internet, RummyCulture seems like a better choice. It not only provides its user with an entertaining gaming experience but also a safe environment to make cash withdrawals. At the end of the day, when it comes to hard earned money through rummy, you just can’t risk it!
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Organizational Rules That Will Make Your Work More Efficient by Using a Shared Inbox

Email is one of the essential working tools, however, in recent years, the number of messages we receive has increased significantly, and at present, we barely manage to cope with the avalanche of correspondence.

The figure that shows the number of unread messages is continually growing and, most of the time, dictates us throughout the day.

Work more efficient by using a shared Inbox

There are many basic approaches and rules when it comes to managing your email. Try to put into practice more and more of them and you will see that you will be able to meet the challenges of the shared inbox management for teams successfully.

1. Keep your inbox empty

As it happens with the vessels that gather in the sink, and your email gets messier if you do not get it on time and it will give you too many headaches if it gets too full. The feeling of stress and overload often comes from Inbox.

The more messages there are, the more you think about how many things you have to do, and you will find it difficult not only to prioritize but also to act. When it occurred to you last time to miss something important as a result of a hidden message on time, well hidden among other emails.

2. Minimize resources

Your email address is likely to reach many distribution lists (groups that only inform you, profile sites, notifications from other networks, but especially many messages from entirely foreign sources).

They act on them in two directions: instantly unsubscribe from any source of unwanted mail and make sure that the ones you keep do not go directly into your Inbox but in a dedicated folder. It is essential that this type of message not divert attention and contribute to the identification of emails that matter, as is often the case. Find here.

3. Close the app

Disable notifications and check emails only at certain times of the day. Otherwise, if you are working with the open email, you can quickly be interrupted and every email, even those that can expect and not of particular importance, will distract you and take care of your type of work.

 If you interrupt for every email you receive, then it is clear why you fail to do your job. Any interruption not only keeps you in place but will generate a delay for another activity that might have already been completed.

Emails only at certain times

4. Sort the messages

Do you need all your emails to go directly to Inbox? Think about those people or projects for which it's essential to be in CC, but it does not matter if you read high-frequency messages. Try to set a series of rules for messages that arrive in your email box, so some of them will jump inbox and land directly into the predestined folders.

Much of the e-mail organization is about the filters you've set up. Some projects you can add color codes to make them easier to distinguish, or you can encourage your team to use some keywords in the subject of the message.

Try to make the filters help you, do not get tangled. For example, filtering messages by the recipient (mainly if you work in the frame of several projects with that person) may not be a very efficient organizational method.

More information:

5. Structured archives

What do you do with all the emails you received? Keeping them in Inbox is not an option. Use Inbox as the arrival/receipt space for correspondence, but not stationary. As at the airport, the plane must leave the landing strip as quickly as possible to make room for new planes ready to land, and in the same way, your Inbox should work.

As you finish processing the message, if you need it, then make sure it gets to a specific folder, depending on the projects or types of activities you are working on. The more you develop a better structure, the better you will have a better-organized mailbox, easy to keep in check.

6. Decide immediately

When you read an email, decide immediately what you are going to do with it afterward. The number of options is limited, but most importantly, is not to keep the message in the Inbox.

You can only do this if the answer takes more than three minutes, otherwise, in the other cases that involve you, it acts on the spot. There is no point in keeping the message and then returning to it no matter how inalienable the subject is or how much the temptation of postponement is.

read an email

Hybrid IT Infrastructure

Hybrid IT Infrastructure offers the best of both environments (local and cloud), with all their advantages. Combining on-premises infrastructure with cloud services gives you the freedom to tailor your business approach to your needs.

You decide what volumes of data you move in the cloud or that you keep locally, creating a personalized infrastructure that offers you a lot of benefits, flexibility, and permanent control.

Hybrid IT is the future. It gives companies the chance to be flexible on any change in technology, allowing the freedom to do business in new ways.

The new Hybrid IT trend

In a recent Spiceworks survey for HP Enterprise, involving more than 300 decision-makers in the United States, 93% of respondents said the organizations they use or seriously consider the possibility of approaching Hybrid IT acquis.

 Some of them regarded as hybrid infrastructure to be of real use, given that the company's headquarters is in a hurricane-prone area, and the reliability of cloud services ensures the reliability
of data, file and email storage and availability. Read this.

Also in the survey, nearly 90% of respondents said that Hybrid IT is vital for current IT strategy and the majority (96%) agrees with the importance of hybrid IT shortly. The natural tendency is the desire to keep up with technology and innovations.

Many of those who have already implemented a hybrid infrastructure are satisfied with the efficiency of the foundation. Along with business development, IT infrastructure will also need to keep up with the growth of data and information.

Moreover, a hybrid approach gives them more chances of survival on a hyper-competitive market. Also, there are increasingly fewer concerns or limitations in case of technical problems, while IT staff is far more efficient and can handle other tasks or development projects.
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Movavi Video Converter - Change the Format of Videos Quickly and Easily

Have you ever been in a situation where you had to change the format of one of your videos? Maybe it was because the original format was incompatible, you wanted to compress the video, or you needed it to be in a specific format to upload it online?

Movavi Video Converter

If you’re looking for an easy way to quickly change the format of your videos for any reason – Movavi Video Converter is a good place to start. It is a simple and user-friendly video converter that supports practically any format that you may require.

How it Works

In order to convert a video using Movavi Video Converter, you just need to launch the software then follow a few simple steps:

  1. Drag and drop the video file into the main working area to add it to the software, or click ‘Add Media’ then ‘Add Video’ and select it.
  2. Browse through the tabs in the bottom section and select the format you want to convert the video to, or use the preset for the device it will be viewed on.
  3. Click on the ‘Convert’ button.

It should be noted that the presets in Movavi Video Converter can be a huge help, as they will automatically use the best video format and settings for a particular device or platform.

In other words if you aren’t sure which format to choose, you can select the preset for your device instead and the converter will take care of it.

All in all you should be able to convert WebM to MP4, WMV to MOV, AVI to MKV, or any other formats that you require using Movavi Video Converter.

Additional Features

Aside from being such a capable video converter, Movavi Video Converter has a host of other features that extend beyond that role as well. With its help you can:

  • Convert all types of media files between various formats including audio files and images.
  • Cross-convert different types of media files to create animated GIFs out of video clips, extract the audio from a video, or grab screenshots.
  • Compress video files down to a specific file size and have the bitrate adjusted automatically to match.
  • Resize videos to fit into a window, by scaling them based on a percentage, or to a specific set of dimensions using several different methods.
  • Edit videos to prepare them by cropping, rotating, stabilizing, enhancing the quality or even adding in customizable text elements.

As you can see the features in Movavi Video Converter will let it act as an all-round media file converter as well as a tool to prepare your videos in other ways.


At the end of the day you won’t find a media converter that is as quick and easy to use, or as versatile as Movavi Video Converter. It should take care of all your requirements, and allow you to manage your media files and convert them effectively – regardless of whether it is for compatibility, compression, or some other reason.
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Business Marketing for Social Media Review Sites

Nowadays, it is such a common thing when it comes to promoting the business in a quick time. Instead of marketing hard outside for business, now it has completely changed in all the way. For instance, thus the Business Marketing is considered to be one of the important things and it also becomes mandatory among most of the people that who running their businesses.

Business Marketing

However, thus the internet marketing is mainly coming up with Social Media Review sites. Generally, most of them are showing their interest towards purchasing the products based on the reviews.

So, whenever thus the reviews are good or poured into your sites, then it will be easy for the people when it comes to purchasing the products. Based on those purchasing stuff, it will be helpful for all the seekers that who wants to develop their business.

However, these marketing strategies will be working well during the time of handling your business at any time. It is the main reason that most of the people are seeking for the Marketing when it comes to handling the business with the help of internet marketing at any time.

How Social Media Review works

In general, millions of people are showing their interest towards using the Social Media. This could be the best platform for most of the people as well. So, people who all are looking forward to developing their business in the initial stage of your business, then marketing is considered to be the important thing for all the people.

Once it is clicked, then it will be helpful for all the seekers all the time. Also, it is easy for the people to access social media and get to reach your business with the help of reviews poured in for your products.

If any of the Social Media users are looking forward to knowing more about the Social Media reviews regarding the products or business. Then it will be helpful in terms of improving the growth of business at any time.

At the same time, it will also reach the target people to its potential in a quick time. So, whenever you are going to deliver the products to the people, make sure to deliver it that contains a lot of positive. In case, if it is clicked well, then you will be going to see the gradual increase of business all the time.

At the same time, it is essential for you to make use of review sites. Usually, before going to purchase the products, it is important for them to check out the reviews of particular products by customers. Based on the requirements, thus the clients are also used to check out the social Media review sites in order to avoid the further difficulties in the future.

This could be the main thing that millions of people are searching for the respective reviews for their business development. If you aren’t aware of business marketing, then you can also find the courses to learn and make use of it.

Improve your Business with Marketing Strategies

So, whenever you are going to improve the business, then it is always essential for you to focus on the marketing strategies. Once the marketing strategies are clicked well with you, and then make sure to follow the same and get set to improve the business in a quick time.

Marketing strategy

For more details regarding the marketing strategies for your business, then you can also visit the Journal review at any time. It will be helpful for you to handle it and get clear more about the strategies all the time when it comes to running your business.
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Why Is Software So Important In Restaurants?

Where it was once possible to run a restaurant with a simple cash register and a butcher pad, that's become an increasingly unreliable methodology. Customers crave accurate, affordable, expedient service, and software solutions allows restaurants to stay current with the competition.

Software Importance In Restaurants

This is especially true given the prodigious adoption of cloud-based solutions in the restaurant industry, which has made sophisticated solutions eminently easy to integrate and cheap to use.

Even forgetting the competitive edge software can provide you, there's little reason for a business owner not to invest. It can make your life and those of your employees significantly easier. Here's how.

Point of Sale Software

A point of sale system may sound like an entirely transactional platform, but it's a lot more than that. Sure, these platforms allow restaurants to process credit cards and track their immediate finances, but as the popularity of cloud computing has grown and the industry has become more competitive, more and more features have become standard components of these platforms.

A number of POS systems are including far more advanced functions in a full suite package. These include inventory management, customer relationship management, and even reservations and scheduling.

But the real advantage of cloud-based POS systems come from their flexibility. Contractions and expansions are just a necessity of the restaurant business. Since most modern point of sale systems are cloud-sourced and subscription-based, they can be scaled up or down nimbly without unnecessary costs.

Point of sale Software

This is especially true for proprietors of multiple restaurants, as multi-unit POS options are abundant, and they can coordinate all the activities of various stores in one convenient and secure interface.

A More Reliable Storage Option

While restaurants may not reliable on meticulous record keeping and data storage in the same way that information and tech companies do, there's still a lot of privileged information that needs to be saved.

Local servers are notoriously fallible, and typical computer storage is vulnerable. A shocking study of small businesses found that 60% that lose their data are destined to fail within six months. From your financial information to the credit card data of your customers, there's a lot worth protecting.

Cloud storage offers a more secure solution, and most SaaS storage platforms provide automated backup options that reduce the need for owners or managers to do anything once setup is completed.

Actionable Insights

While big data analysis has long been a standard for the marketing demands of large companies, cloud computing makes it both feasible and affordable to even modestly sized restaurants.

Many POS systems allow you to track metrics based off of customer information, but more robust marketing platforms are available to owners as well. This can take the form of data gathered through surveys and other customer responses on a personal level, but the real macro potential comes in the form of company trends.

This can cover everything from predicting the amount of labor needed during peak and slow hours or a more robust look at eating habits that can be used to adjust menus to better cater to the neighborhood clientele.

The Ability to Stay Competitive

While there are a number of unique tools that software can bring to the table, the simple fact of the matter is that this is the new standard. Every edge an owner can get is necessary, and with the low overhead cost and cheap subscription fees inherent in cloud software, it would be negligent to not make an investment.
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